Hari gini masih jadi karyawan??
Mau sampai kapan Anda menjadi karyawan?? Loh, kalau tidak jadi karyawan mau dapat penghasilan darimana? Ya menjadi pengusaha, dong.. atau nama kerennya jadi business owner.
Tidak ada yang salah apakah Anda menjadi karyawan atau menjadi pengusaha. Pertanyaannya adalah apakah penghasilan yang Anda dapatkan itu sudah mencukupi bagi kebutuhan Anda?
Mungkin beberapa dari Anda merasa dilema. Kalau tidak bekerja di perusahaan tempat Anda bekerja, mau dapat penghasilan darimana? Mungkin ada juga sebagian dari Anda yang walaupun menjadi karyawan, namun mempunyai usaha kecil-kecilan (sampingan) agar bisa mendapatkan penghasilan tambahan.
Atau bagi Anda yang memiliki usaha sendiri yang berskala kecil atau menengah, mungkin ingin meningkatkan omzet, namun modal terbatas atau tidak memiliki modal cukup. Ingin meminjam ke bank namun tidak mudah dan cukup bertele-tele prosesnya. Ditambah dengan harus memiliki jaminan rumah atau mobil.
Jangan berkecil hati... Masih ada jalan keluarnya...
Seperti kata pepatah: "Kalau semua pintu tertutup, pasti ada sebuah jendela yang terbuka. Kalau tidak ada jendela yang terbuka juga, pakai segala cara untuk mendobrak pintu atau bahkan menggali tanah."
Sebagian besar dari Anda pasti pernah mendengar tentang koperasi, baik ketika Anda masih duduk di bangku sekolah maupun di kantor Anda. Namun pernahkah Anda mengerti dan memanfaatkan fungsi dari koperasi? Jika Anda memang membutuhkan dana secara cepat walaupun tidak mempunyai jaminan, fasilitas pinjaman dari koperasi dapat menjadi jalan keluar yang baik bagi Anda. Selain syarat administrasinya relatif mudah, koperasi tidak mengenakan denda bila Anda tidak dapat membayar tepat waktu. Bagi yang tidak dapat membayar, maka pihak koperasi akan memberikan kelonggaran waktu dan melakukan pendekatan secara persuasif kepada pihak peminjam (kreditur) agar dapat mengembalikan pinjamannya.
Keberadaan koperasi di Indonesia saat ini semakin banyak dan terus berkembang cukup pesat di Indonesia. Oleh sebab itu bagi Anda yang ingin mengembangkan usaha dengan modal terbatas dan membutuhkan dana tanpa agunan, maka koperasi dapat menjadi sarana yang tepat bagi Anda.
Jadi tunggu apa lagi? Segera datang ke koperasi terdekat di sekitar Anda.
Jumat, 13 Januari 2012
Inefficient System of Interactive Photo Booth Kiosk
A couple months ago when I hung out with some friends to Taman Anggrek Mall at West of Jakarta, Indonesia and found one place that fully crowded by many teenagers. I tried to get closer to see what was happened there. It was an instant photo booth outlet actually. In a glimpse, I noticed that this booth has some monitors at next of those booth that we could choose by ourself many template designs for the final print. I was attracted to try but because there are too many people, so I delayed it.
And finally a couple days ago, I went there again in the afternoon of weekday to avoid the crowd and had experiences about it. And yes, they were only had one customer at that time so I can have more free time to get some insight from this business.
Please note that right here I just focus on the interactive digital experience and criticize the system, NOT the whole business they do.
As a new comer, I was asking their staff the mechanism how to take pictures in this booth. The explanation was quite comprehensive and I feel that any customers will getting confuse and would asking and asking again to the staff about how to using it. After getting clear direction, I started to get a try. I took some accessories provided by them and decided to get some hats and scarf.
Before take a picture, I should choose one of the 12 backgrounds they have. They have 2 buttons to pick the background, one is for moving the background up and the second is too moving down. For me this is such a traditional way to do the background. But that's ok regarding the simple way and cost efficiency I guess. But I don't like the "up" and "down" sticker they stick, because they it's looked ugly.
After choosing the background, I look at the main panel inside the booth. Below is the look. And again, they don't have any direction how to use this tool, so the staff has to explain the customer. Think how if the staff always have to explain every new customer. Such a waste of time! They should have something more simple and easy way to explain these instruction.
After choosing the background and understanding the way to take the pictures, so the next for me was to do.... NARCISM SHOW TIME!! :D
Here are the way to take pictures :
After finishing take my narcism pictures, then appears a password on the screen that I should submit it at the computer outside the booth to have access the computer to edit the pictures I got with the template they have.
For me they have a weakness. They should have a printer or else that the customer can have it on my hand (for example: a paper that shows those password) so I don't have to try memorize it in my brain or write it in my cell phone. I guess many customers will ask again to the staff about these password, and the staff has to see their computer that has all records of all transaction and then tell it to the customer. For me, this is such a waste of time.
Then I submit my password and the computer outside the booth. Here is the look of the monitor.
Overall the design is quite good, but the they have some lack of things here that for me is major issues, such as:
So, overall these interactive kiosk has quite much of weakness because of the interface and platform is not user friendly. With this situation, customers would need longer time to finish their purchase. And for the owner of the business, off course this will slow the business. The employee should work harder, in fact they don't suppose to repeat again and again some basic things for the customer, instead of focusing to other necessary productive things in the outlet. At the end the business will need more time to closing the sales.
According to the store supervisor, they should provide 5 employees in every outlet. For me this is too much employee for this small place. If they have more user friendly interface, more simple system and store design, I believe that this interactive kiosk will generate more sales and profit.
To see a glimpse of how their software works, this is the link:
http://youtu.be/aV0A3xKCVJI
And finally a couple days ago, I went there again in the afternoon of weekday to avoid the crowd and had experiences about it. And yes, they were only had one customer at that time so I can have more free time to get some insight from this business.
Please note that right here I just focus on the interactive digital experience and criticize the system, NOT the whole business they do.
As a new comer, I was asking their staff the mechanism how to take pictures in this booth. The explanation was quite comprehensive and I feel that any customers will getting confuse and would asking and asking again to the staff about how to using it. After getting clear direction, I started to get a try. I took some accessories provided by them and decided to get some hats and scarf.
Before take a picture, I should choose one of the 12 backgrounds they have. They have 2 buttons to pick the background, one is for moving the background up and the second is too moving down. For me this is such a traditional way to do the background. But that's ok regarding the simple way and cost efficiency I guess. But I don't like the "up" and "down" sticker they stick, because they it's looked ugly.
 |
| The background I've chosed |
After choosing the background, I look at the main panel inside the booth. Below is the look. And again, they don't have any direction how to use this tool, so the staff has to explain the customer. Think how if the staff always have to explain every new customer. Such a waste of time! They should have something more simple and easy way to explain these instruction.
 |
| Four main buttons below the monitor |
After choosing the background and understanding the way to take the pictures, so the next for me was to do.... NARCISM SHOW TIME!! :D
Here are the way to take pictures :
- Basically they have 2 types of picture style, one is normal color and the second is with color effect.
- The camera will take minimum 16 shots that can be divided into two times of cycle according to the packages you choose. The minimum are 16 shots.
- You have to press start button when you ready to take picture.
- There will be a 5 second count down before the camera captures your pose.
- Everytime camera shot you, then you would have 5 second to change your pose and accessories, then the camera will automatically take the next shot.
- The camera will continue the shot until the end of the package you choose.
After finishing take my narcism pictures, then appears a password on the screen that I should submit it at the computer outside the booth to have access the computer to edit the pictures I got with the template they have.
For me they have a weakness. They should have a printer or else that the customer can have it on my hand (for example: a paper that shows those password) so I don't have to try memorize it in my brain or write it in my cell phone. I guess many customers will ask again to the staff about these password, and the staff has to see their computer that has all records of all transaction and then tell it to the customer. For me, this is such a waste of time.
 |
| Computer to edit the pictures |
Then I submit my password and the computer outside the booth. Here is the look of the monitor.
Overall the design is quite good, but the they have some lack of things here that for me is major issues, such as:
- All text is using english. They suppose to use Indonesia language, because the main market is Indonesian and not all of them understand English as well.
- Design is not simple, too much distraction elements.
- Every icon doesn't have any description. People that has lack of computer experiences will difficult to understand.
- No instruction how to use this, (and again) the staff should explain the way to edit your pictures.
 |
| A feature to add any text, change background, etc. But unfortunately there is no description of every icon that will confuse the customer to use it. |
 |
| No spaces for every font character that will make the customers have to read more carefully to get the words right. |
 |
| Staff helps customer to do the editing. If only they have a user friendly platform, customer doesn't need to have any assistant from the staff |
So, overall these interactive kiosk has quite much of weakness because of the interface and platform is not user friendly. With this situation, customers would need longer time to finish their purchase. And for the owner of the business, off course this will slow the business. The employee should work harder, in fact they don't suppose to repeat again and again some basic things for the customer, instead of focusing to other necessary productive things in the outlet. At the end the business will need more time to closing the sales.
According to the store supervisor, they should provide 5 employees in every outlet. For me this is too much employee for this small place. If they have more user friendly interface, more simple system and store design, I believe that this interactive kiosk will generate more sales and profit.
To see a glimpse of how their software works, this is the link:
http://youtu.be/aV0A3xKCVJI
Selasa, 10 Januari 2012
Belajar dari kesuksesan Kentucky Fried Chicken di Indonesia
"Cintai apa yang kita lakukan, maka apapun usaha yang kita lakukan akan berkembang dengan baik.", begitulah yang diungkapkan oleh Bapak Maman Sudarisman, Public Relation Manager di Kentucky Fried Chicken Indonesia (KFCI) .
Berbicara tentang KFCI adalah satu contoh usaha yang sukses dari dari sebuah bisnis franchise yang beromzet Rp 3,3 triliun dan 417 gerai pada tahun 2011. Bisnis waralaba cepat saji ini dimiliki oleh PT Fastfood Indonesia Tbk. sebagai pemilik tunggal waralaba KFC di Indonesia. Sejarah KFCI didirikan oleh Gelael Group pada tahun 1978 sebagai pihak pertama yang memperoleh waralaba KFC untuk Indonesia. Perseroan mengawali operasi restoran pertamanya pada bulan Oktober 1979 di Jalan Melawai, Jakarta, dan telah memperoleh sukses.
Disini kita dapat mengamati bahwa suksesnya bisnis KFC karena telah melakukan pemasaran yang handal dan konsisten. Adapun 3 hal utama yang membuat pemasaran KFCI berhasil karena:
1. Produk
Daging ayam sudah menjadi makanan yang digemari oleh masyarakat Indonesia sebagai salah satu makanan utama. Ternyata racikan bumbu KFC mendapatkan rasa yang cocok bagi rasa orang Indonesia. Di Indonesia, KFC diperlengkapi dengan nasi yang cocok dengan kultur masyarakat Indonesia yang mengkonsumsi nasi sebagai makanan utama.
Satu hal yang dapat diamati disini adalah dalam melakukan suatu bisnis, kita harus memiliki produk yang mempunyai peluang untuk diminati oleh target market.
2. Market
Jumlah pendududuk Indonesia pada tahun 1979 sebanyak 143 juta jiwa. Suatu peluang usaha yang besar untuk melakukan penetrasi pada masyarakat Indonesia dan bisnis jangka panjang yang sustainable bagi KFCI.
3. Strategi Marketing
Strategi marketing adalah elemen yang sangat penting dalam pemasaran karena hal ini yang akan menjadi kendaraan bagi produk untuk dapat ter-deliver pada market (pasar).
Pada dasarnya agar produk yang dipasarkan berhasil, maka pemasar harus melakukan pemetaan (mapping) dengan terinci dengan terus melakukan riset market (market research) secara berkala, dimana diantaranya adalah:
- demografi
- gender
- umur
- pendapatan per kapita
- mobilitas
KFCI telah melakukan strategi marketing yang tepat, yang disesuaikan dengan keadaan di Indonesia sehingga menjadi produk yang disukai oleh masyarakat Indonesia.
Traffic (jumlah orang) yang melewati lokasi dimana outlet KFCI berada adalah sangat penting. Dalam perjalanan bisnisnya, KFCI sangat berhati-hati dalam mempertimbangkan lokasi dalam pendistribusian produk. Kalau dahulu lokasi KFCI berada di dalam mall, namun sekarang sudah mulai merambah ke area-area yang ada di pinggir jalan raya dimana terdapat hal-hal yang lebih menguntungkan bagi bisnis KFCI.
Dalam perjalanannya dengan waktu, KFCI terus membuka peluang franchise bagi orang-orang yang mungkin tertarik di bisnis ini. Untuk dapat memperoleh pendapatan kotor Rp 1-3 milyar per bulan siapa yang tertarik?
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